My family and I haven't watched "TV" in weeks. Granted, we don't have cable (we use rabbit ears and a digital-to-analog converter box), but that's not really the reason we haven't been watching. The real reason is that Netflix instant streaming has changed our lives. With the sheer volume of quality content that Netflix has (as well as other online video sites like Hulu), we are now at the point where we don't really need to watch actual television. We are getting close to a point I like to call "TV Zero."
By "TV Zero," I don't mean turning off all your screens and moving to Montana. I simply mean disconnecting from television as we know it (scheduled programs grouped into broadcast networks). I truly believe that, no matter how much the cable companies and networks drag their feet over the next few years, it's just a matter of time before all programming formerly available on cable or over-the-air broadcast will be available on the internet. The experience is so much better.
For one thing, video over the internet is truly demand-based. I can watch any episode I want, at any time I want. For another thing, finding content is far easier, and has far more potential, than the current model that cable tv uses. Netflix can recommend shows I may never have heard of, based on what it already knows about my consumption habits. The array of content available is also more vast--services like Netflix can offer back catalogs of content providers with much lower incremental cost than, say, a cable company. In fact if you think about it, it's kind of shocking that after 15 years of the "commercial internet" we're still only in the early stages of this.
And then there's all the recent buzz about Apple making a "smart tv." If the rumors are true (and I believe they are , for the good reasons outlined here), the acceleration of our culture toward "TV zero" could increase tremendously. The potential for disruption and innovation in this space is huge, and in my opinion inevitable, and there's no company in a better position to lead this change than Apple. But if Apple won't do it, then someone else will. (Amazon? Google?)
One thing is certain, though: the cable companies will not go down without a lot of kicking and screaming. Unless someone in their ranks realizes the inevitability of this change, and figures out a way to profit madly from it.
- Where Is The U.S. Watching Online Video & How Often? [Infographic] (searchenginewatch.com)
- Legal this time? Startup offers local TV on the 'Net, with a twist (arstechnica.com)
- Will streaming TV online lead to the death of the big media players? (guardian.co.uk)
- How To Cut The Cable And Watch TV Without A Monthly Fee (lockergnome.com)
- Cord Cutting Will Slow, But Continue to Grow (gigaom.com)