Local Services and Google's Mobile Strategy

Asked how local services tie into Google's mobile vision, [Senior Vice President of Product Management Jonathan] Rosenberg touted the possibilities of location-based ads and commerce: "In mobile we are seeing that when phone numbers and coupons are offered people are much more likely to click on the mobile ad. Well, imagine if [a store's] inventory information is there so they can actually consummate a transaction locally. As that information becomes available, local is going to be much, much more powerful."

via Google calls local services 'hugely important' to mobile future - FierceMobileContent.