Interesting article in the New York Times about the glut of iPhone apps and the consequences of having too many choices. Did you know that
The average iPhone or iPod Touch owner uses 5 to 10 apps regularly, according to Flurry, a research firm that studies mobile trends. This despite the surfeit of available apps: some 140,000 and counting.
I have 96 apps on my phone and a lot more that are deactivated in iTunes. But I'm not the average user. And although I think there's something to be said for keeping things simple and limiting the number of apps on your phone, I also think that the fact that average users own only 5-10 apps is a clear failure of the App Store.
With 140,000 apps, the store needs to do a better job of organizing them and recommending new ones to you. According to the Times article "people tend to gravitate to the most popular" apps. This may be because popularity is a good correlate for quality, but I think it's simply the only yardstick the App Store provides.
As innovative as the App Store is, it needs to get smarter and better organized--and quickly too. (I could say the same about the iTunes Music Store.)
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