Yesterday I followed the iPhone 4 announcement live on Twit.tv, which was rebroadcasting a bootleg audio feed from the WWDC keynote. I was amazed by how much passion and enthusiasm a frail Steve Jobs could convey even through this distorted audio. Though he's been accused of peppering his speeches with superfluous accolades like "incredible," and "awesome," there's really no one else out there who, through his presentation style, can make you care about things you didn't know you cared about. Before yesterday, I didn't know I cared so much about screen resolution, for instance, or video chat or 3-axis motion control. Now I care about them so much I want them in my next phone.
If Jobs weren't also one of the best product people in the world, this skill would be enough to make him a very successful man.
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